Now
a day Google AdSense is the leader in content-sensitive web-based
marketing. Webmasters can place Google AdSense JavaScript code on their
web pages in order to allow Google's servers to show context sensitive
advertisements (Google Adwords).
Google's terms and conditions are
very strict such that many web publishers cannot use adsense adverts on
their sites. They are either denied from joining the Google AdSense
program in the first instance, or in a situation that is becoming more
and more common do not wish to do business with Google. A number of
publishers are also finding theirAdsense accounts are being disabled for
reasons that are completely beyond their control. The problem is that
most of the alternatives to Google's Adsense are pretty useless. Most of
the good ones (such as doubleclick) are only interested in very large
volume customers and so are not interested in the little guy with his
blog who wants to earn a small income on the side. For this reason I
have compiled my Top 10 alternatives to Google's Adsense that are ideal
for the small time publisher.
If you are a advertiser then you may be interested in these best alternatives to adwords.
If your adsense account been disabled? Then try these top 10 alternatives.
1) AdBrite :-
AdBrite, is currently one of the best alternatives there is to Google's
adsense.While they do not offer the same large selection of ad formats
that Clicksor and Google Adsense provide you they do offer the most
commonly used ones. In addition they offer inline page links with have
some great click through ratios as well as interstitial full page ads
which offer an excellent way to monetize all traffic to your site not
just traffic that clicks on your ads.
Revenue is typically split
75/25 in your favor. Through a small snippet of HTML placed on your
site, they handle serving, scheduling, billing, customer service, and
sales. About half of AdBrite's sales are generated from the marketplace
and sales team, while the other half are generated from users clicking
"Your Ad Here" on your website.
If you're using AdBrite on your
website you also have the option to turn off AdBrite's "run-of-network
ads" and AdBrite will only display ads that have been approved by you
allowing you to prevent competitors ads being shown on your site. If you
have no ads running, AdBrite will display nothing but "Your Ad Here" or
your alternative ad provider.
2) Bidvertiser:-
It offers some intriguing ad formats including what they refer to as
free design.Pop-under ads and XML feeds are also supported. Bidvertiser
have also recently introduced two knew features that can boost your
earnings:
#Conversion BonusIf your site
refers a number of high value leads this can lead to a substantial
monthly bonus. In many cases this additional bonus can be higher than
traditional CPC earnings.
#Revenue Generating ToolbarThe
second new feature offered by Bidvertiser is the customized revenue
generating toolbar. The BidVertiser Toolbar allows you to distribute
your own customized toolbar to your website visitors and then earn
money when your users use the toolbar for searching. The toolbar is
fully customizable allowing logos to be changed, links to your home page
added, useful tools, direct program links etc.
Bidvertizer
pays you either in $100.00 increments by check or $10.00 increments by
PayPal. They also do not require you to complete any tax information or
provide a social security number.
3) Chitika :- The Leader in Impulse Merchandising
For
advertisers and media buyers, Chitika is a proven channel for targeting
on-line consumers and qualified buyers. For all publishers, Chitika is
an easy-to-use platform for earning daily ad revenue. If you visit a
site showing Chitika's ads from a search engine then the Chitika premium
ad unit kicks in showing you ads that are specific to your searching -
otherwise you can have it show an alternative ad provider, such as
adsense, or you can just have it collapse away to show nothing.
Chitika
began, not as a stand alone advertising solution but instead as way to
compliment existing advertising / publishing programs through the use of
additional Ad Units which were altogether different from the standard
ad boxes, pop-unders etc that everybody else provided. Instead of
displaying these 'industry standard' advert boxes with text and image
ads that all look the same Chitika instead provided active boxes that
showed targeted products from different manufacturers.
However,
Chitika now goes beyond this, also offering what are termed premium ads.
Chitika uses it custom "Click Prediction" technology to show select ads
when there is a greater chance they will be clicked on. This is
obviously a great way to improve your revenue.
Recently added new features from Chitika include:
#List UnitThe
Chitika List Unit (CLU) is a powerful extension of the MPU which
automatically adjusts its height, ensuring no ugly white-space and thus a
cleaner user experience. These can also be referred to as rotating ads.
#Mobile CodeAdverts specifically designed to be shown on mobile content.
Chitika offers payment by PayPal (with a $10 minimum) or via Check (with a $50 minimum).
4) Infolinks:-
Infolinks claims to be leading the industry with the most relevant
in-text advertising links and the highest revenue share - guaranteed. I
am not sure how they 'guarantee' this but having used them for several
months I can attest that their payouts are indeed good compared to other
In-Text advertizing options.
Additionally Infolinks has just added a
new feature called Related Tags. Related tags allow you to increase
your clicks and earnings while adding valuable informational tags within
your website's content.
#Infolinks' features:
- Quick and easy setup with no changes to your website.
- Ads are tightly integrated with your content - no additional space required.
- Free sign up with no commitments or risk.
- User triggered, less intrusive advertising that won't distract from your site's content.
- Highly relevant In-Text ads for your site visitors with record high conversion rates.
- Related tags.
Infolinks
pays you either by bank wire, Automated Clearing House (ACH) ($400
minimum), or by PayPal ($50 minimum). Intriguingly they also offer
payment via aprepaid Mastercard that will be refilled with your earnings
each month. This is an interesting approach to payment and may be
useful for international customers without PayPal or US Dollar bank
accounts.
5) Pocket Cents :-
Pocket Cents has been built from the ground up as a Click Banner
provider. Specializing in automatic focus on local markets. Pocket Cents
offers an intriguing alternative to adsense/adwords. While unlikely to
replace your entire creative portfolio, Pocket Cents does off an
attractive alternative for banner ads. It could also act as a good
alternative ad provider for backfill from one of the larger networks.
Pocket Cents' claim is that:
"
Location
based advertisements generate precisely targeted traffic to your
websiteincreasing internet sales and decreasing advertising costs."
It
remains to be seen how effective this will ultimately be but the idea,
from a publishers perspective is that it gives you a higher click
through rate and therefore better earnings from CPC ads. They also offer
a flat rate on clicks meaning as a publisher increasing your website
revenue simply means optimizing clicks.
6) Kontera:-
Kontera works in a similar way to Infolinks. It is extremely easy to
use. You simply add a few lines of code to the end of your webpage and
within 24 hours additionally links start showing up on your page that
serve Kontera Ads. While this service does not provide you with a
complete replacement for all your ads, since they do not provide banner
creatives etc., it does provide an additional way to increase the
revenue your site can generate. The links are context sensitive and
relevant so click through ratios can be very high for well designed
sites.
#Some of the features offered by Kontera:
- The best payout in the business.
- Premium ads with market-leading CPC.
- Record high CTRs.
- The best relevancy and user experience.
- Works within your text. no extra space required.
- Takes only a minute to set up.
Kontera
is nice because it is simply Plug and Play and it provides an
additional revenue stream for your website. It does not require any
additional space or layout considerations since it integrated directly
with your text.
#The value add for the publisher includes:1) Additional revenue (approximately 10-20% more on average once the entire Audience Program is fully operational)
2) No technical requirements
3) No change to user experience
4) Ability to participate in an exciting and novel growth area in advertising
Kontera provides payment by PayPal with a $50 minimum payout.
7) Clicksor:-
Clicksor is one of the current leaders of the small publisher Adsense
competition. They have payouts upto a market leading 85% and unlike a
number of alternatives the cost per click bid values are high enough
that you can earn a decent income.
Clicksor also has a big advantage
over a number of the lower ranked alternatives on this site in that
their ads are truly context sensitive. The context sensitive nature also
saves you the hassle of having to specify keywords for all of your
sites and decide in advance what people might be looking for.
Multiple formats available including text, image and animated ads.
- Text Links
- Image Ads
- Flash Ads
- Animation Ads
- Banners
- Pop unders
- Interstitial Ads (NEW)
- Dynamic (DHTML) highlighting
The
payment schedule with Clicksor is also much better geared to the small
site owner. In any pay period in which your earnings exceed $50.00
($20.00 with PayPal), payments are made either by check or instantly
through PayPal ($20.00 minimum for PayPal).
8) Exit Junction :-
Exit Junction is relatively new and it offers a unique approach to
advertising that is compatible with all the other Ad Networks included
Google Adsense. The key to Exit junction is that they focus on showing
ads to users as they leave your site rather than as they arrive or as
they browse. This approach offers you an additional way to monetize your
traffic and also capture ad revenue from those that stumble upon your
site from a search engine and then immediately leave.
By
adding a small piece of Exit Junction code to the header section of your
site users are shown an advert as they hit the back button. The ad is
directly targeted to the search term that brought the visitor to your
site in the first place. Hence Exit Junction is an ideal way of
complimenting your existing ad services and so increasing your sites
revenue without having to switch from your current ad provider.
Exit junction also covers all countries. You get paid for all traffic exiting you site regardless of its origin.
They offer fee free payout via Check or PayPal with earnings of as little as $25 on a monthly basis.
9) Dynamic Oxygen :-
Dynamic Oxygen are a relative newcomer to the field having really only
started at the end of 2010. However, they are growing quickly and offer
an excellent alternative to the traditional Adsense route. Dynamic
Oxygen enables publishers of all sizes to realize their full revenue
potential! One of the nice things being that they are not focused purely
on the high end, very high turnover publishers but instead cater to
sites of all shapes, sizes and popularity. This also includes most
international sites. Unlike many ad providers that only cater for US or
European traffic, DynamicOxygen supports and pays out for worldwide
traffic making it ideal for non-US based publishers.
#In particular they feature:
- Benefit from targeted ads with High eCPM for your ENTIRE traffic.
- Get paid for all your international traffic.
- Enjoy unique ad formats not found elsewhere, such as Interstitials, Layer Ads, Peeler Ads, Anchor Ads, and more...
- Enjoy timely payments.
- Superb Support
DynamicOxygen
provide payment via PayPal, Check or Wire Transfer with $50 minimum
payouts. You can sign up for a no obligation, risk free account and give
DynamicOxygen a try by following this link.
10) AdBull :-
The final service worth looking at as an alternative to Google Adsense
is AdBull. AdBull is relatively easy to sign up for an your account will
be active immediately. It will still be reviewed for formal acceptance
but this gives you a chance to show the person doing the review what the
ads will look like on your site making your chances of being accepted
much much higher. This includes CPC, CPM and CTR. Current Click Thru
Rates run about 3-5% which puts them on the high side of most services.
CPMs run around $1.00 to $1.50 per 1000 page loads allowing you to make a
substantial amount of money hosting your site's ads through AdBull.
Some of the benefits of AdBull include:
#Adds to existing revenue
- No delayed page loads - we are the last item to load
- Ads are relevant to your site's content
- Ad only appears once every 12 hours, per unique visitor
- Patented "Cursor Ad Unit"
One
of the most interesting features of AdBull is their patented cursor ad
unit which appears to be unique on the web at present.
